Ikea Cooks

This is my Swedish Christmas wish. Too bad us bland North Americans won’t be able to get our taste buds on this publication yet. Not until they rephotograph the cover and translate to english. This automatically makes Ikea fresh for another two years at least. Ok the 2011 catalogue wasn’t their best work but who cares about furniture. It’s all about food. Food is life. Ikea has added their usual playful yet geometric touch to a material that isn’t plastic. I give high praise to the conceptual photography. Basically each recipe is broken down into it’s measured ingredients and laid out in a grid structure. It’s kinda like a guessing game to figure out what these pieces put together make.

Two tongues up for this one. Thank you Ikea once again (conditional if you bring it to Canada).

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